Look, every automaker across the globe launches new car models once a year. Apple launches new iPhones and iPads and now watches once a year. For crying out loud, even McDonalds updates it’s menu on a regular basis, often seasonally.
Why then do you think you can get away with updating your website once a decade?
My advice is to update your website at least every year. More often, if you need more sales.
You heard me right, refresh your site on a regular schedule. I refer to this process as a “website refresh.” What exactly do I mean by a website refresh? I mean you use a state-of-the-art website platform like WordPress, and if you already use WordPress, then modernize to a current theme, swap out all of the photos, create new or amended product copy, list all the new features and benefits of working with you, and of course install the latest security, mobility, and technology plug-ins–all the back end stuff that protects your data and makes using your website easy for customers on the go.
I know what you’re thinking … “All well and good, but what will it cost me?”
Answer: Less than you think.
I charge a $1,750 for a website refresh and $3,500 for a brand new website.
Think of these costs as a marketing expense. I know of many businesses that spend thousands per month on TV, radio, and online advertising, but spend next to nothing to keep their website current and relevant.
Scroll down the page. Keep reading. I think you’ll like what you see.